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A dream is superb when there is nothing left to take away.
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What is the secret of a unique experience?
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Little things can make big things happen.
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Worry - often a misuse of imagination?
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Almost everything is designed. It seems that only a small percentage is designed well.
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It´s art - when it can´t be explained.
It´s fashion - when no one asks for an explanation.
It´s design - when it doesn´t need explanation.
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Interested in a culture and designing for it.
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Design creates culture. Culture shapes values. Values determine the future.
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We believe that good design can make clear thinking visual.
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The real thing about design is how it relates to people.
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The more you know the less you need?
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Defamiliarize the ordinary.
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If at first the idea is not absurd, then there is no hope for it.
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It seems that some design defies time.
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Complexity gets you nowhere.
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During the last 5 years we worked on 120 projects for global brands like Arriflex, Fekkai, Gillette, Glatz, Insys, Schneider-Kreuznach, Oral-B, Pantene, VS, Wella and others.
Over 90% of our work is very confidential long term strategic ideation and design development. Invisible for the public.
